Meta Algorithm Update 2025: What Brands Must Know Right Now

Skylark Social
Jul 9
3 min read

Is Your Social Media Strategy Ready for Meta’s 2025 Algorithm Changes?

In July 2025, Meta rolled out one of its biggest algorithm overhauls in years, prioritising authentic content and penalising engagement-bait tactics. If you’re a business relying on social media reach to drive traffic or sales, this update could either boost or break your visibility online. As a social media marketing agency, we’ve been on top of this shift since the first whispers of change.

meta’s-new-algorithm-shakeup-in-2025-what-it-means-for-your-business

Woman capturing cherry blossoms on her phone, highlighting nature photography and content creation for social media platforms in 2025.

How the Meta Algorithm Update 2025 Changes Social Media Strategy

The Meta algorithm update 2025 is all about quality over quantity. It now favours:

Original content (especially videos and carousels)
Human interaction (comments and DMs matter more than likes)
Brand trustworthiness (consistent presence and feedback loops)

This change hits hard for businesses relying on outdated strategies like mass scheduling generic posts or buying fake engagement. But here’s the good news: Skylark Social is already aligned with what works now, not what worked two years ago.

How This Impacts South African and UK Brands Right Now

Social media platforms are shifting into community-led commerce. That means if you’re not engaging your actual audience, you’re invisible. For small and mid-sized businesses in South Africa, this is a chance to shine with niche-targeted content that bigger brands can’t replicate.

For UK businesses, especially those outsourcing marketing, hiring a remote South African agency like us means getting world-class results at a competitive rate, and quickly adapting to these changes.

What You Need to Do in Response (and How We Help)

Here’s what your brand needs to survive the Meta update:

1. Ditch engagement bait

That means no more “Tag 3 friends” or “Like if you agree” posts. Instead, ask open-ended questions and encourage genuine conversation.

2. Use storytelling content

We’re talking about raw behind-the-scenes footage, founder stories, team culture clips and client wins. Real stories = real reach.

3. Optimise for saves and shares

Our carousel post designs are made for high saves, and our reels are cut for virality. That’s not just design, it’s psychology.

4. Be consistent, not spammy

We create content calendars that match your capacity, whether you want 3 high-value posts a week or a daily drumbeat.

Close-up of skincare treatment being filmed on a phone, ideal for beauty industry content and aesthetic clinic social media marketing.

FAQs (SGE Enhanced)

How does the Meta algorithm update affect small businesses?

It rewards honest, consistent interaction and punishes spam. Small businesses with a loyal audience and a solid strategy now have an edge over large brands using outdated playbooks.

Is it still worth investing in Instagram or Facebook ads?

Yes, but ad creative needs to feel native to the platform. We create scroll-stopping creative that blends in, converts better and works with the algorithm, not against it.

How much does a social media marketing agency cost in South Africa?

Our Starter Plan begins at R2,900/month, making it accessible for entrepreneurs and small teams. UK clients love us for our pricing, speed and creative flair.

Why Choose Skylark Social?

✨ South African creativity

✨ UK-quality service

✨ Niche-first, algorithm-proof content

✨ Packages for every business stage

We're not just “managing pages”, we're crafting digital experiences that move people and convert followers to fans.

The Meta algorithm update 2025 is shaking things up. If your content isn’t connecting, it’s disappearing. Skylark Social helps you pivot your strategy to meet the moment with scroll-stopping visuals, audience-specific captions and clever scheduling designed to win the algorithm.