Digital Marketing Myths

The trend started with musician Sophia James, who uploaded seven videos titled Group 1 through Group 7 as part of an experiment with TikTok’s algorithm. The seventh video exploded in popularity, and she jokingly said, “If you’re watching this, you’re in Group 7.” That simple sentence turned into one of the fastest-spreading social-media trends of 2025.

Gen Z is walking away from toxic workplaces at record rates. They are not lazy, they are simply unwilling to work under outdated 1980s management styles that ignore flexibility, mental health, and growth. Business owners who fail to modernise risk losing their youngest and brightest talent to companies that embrace collaboration, trust, and modern culture.

There’s a new kind of digital marketing scam sweeping through social media, dressed in designer clothes and promising fast income with zero experience. It’s promoted with luxury lifestyle reels, vague “coaching programmes,” and big words like "agency owner" and "automation." But behind it all is a modern pyramid model that’s been rebranded for the digital age.