In July 2025, Meta rolled out one of its biggest algorithm overhauls in years, prioritising authentic content and penalising engagement-bait tactics. If you’re a business relying on social media reach to drive traffic or sales, this update could either boost or break your visibility online. As a social media marketing agency, we’ve been on top of this shift since the first whispers of change.

There’s a new kind of digital marketing scam sweeping through social media, dressed in designer clothes and promising fast income with zero experience. It’s promoted with luxury lifestyle reels, vague “coaching programmes,” and big words like "agency owner" and "automation." But behind it all is a modern pyramid model that’s been rebranded for the digital age.