Social Media Strategies

If you’ve seen talk about the TikTok Pilot Program recently and wondered what it’s all about, you’re not alone. In simple terms, it’s TikTok’s way of letting a few selected creators and brands try out new features before they go public. Think of it like a test phase, where TikTok experiments with new monetisation tools or ad types to see how they perform in the real world.

The trend started with musician Sophia James, who uploaded seven videos titled Group 1 through Group 7 as part of an experiment with TikTok’s algorithm. The seventh video exploded in popularity, and she jokingly said, “If you’re watching this, you’re in Group 7.” That simple sentence turned into one of the fastest-spreading social-media trends of 2025.

Gen Z is walking away from toxic workplaces at record rates. They are not lazy, they are simply unwilling to work under outdated 1980s management styles that ignore flexibility, mental health, and growth. Business owners who fail to modernise risk losing their youngest and brightest talent to companies that embrace collaboration, trust, and modern culture.

In 2025, social media marketing in South Africa is no longer a nice-to-have, it's a lifeline. With over 30 million active users on platforms like Facebook, Instagram, TikTok and LinkedIn, your customers aren't just browsing, they're buying, reviewing and recommending. If you're not visible online, you're invisible to your market.

If you're anything like I was a few months ago, you're probably typing “digital marketing agency near me” into Google and hoping for a clear answer. With so many choices and so many buzzwords, it can feel overwhelming. But here’s the thing - choosing the right digital marketing partner isn’t just about ticking boxes. It’s about finding a team that gets your business, speaks your language, and knows how to turn likes and clicks into real-world growth.

Social media management packages save time, boost engagement and drive growth by giving small businesses expert support and consistent online presence.