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In early November 2025, the University of the Witwatersrand (Wits) in Johannesburg became the center of a powerful student protest. The outcry began when a student publicly accused a newly elected SRC member of rape. The revelation spread quickly through social media, prompting immediate outrage and demands for justice.

South Africa is once again rallying against gender based violence (GBV), calling for a nationwide GBV Shutdown on the 21st. Across social media, people are changing their profile pictures to purple, a powerful symbol of unity, dignity, and the fight for justice.

In July 2025, Meta rolled out one of its biggest algorithm overhauls in years, prioritising authentic content and penalising engagement-bait tactics. If you’re a business relying on social media reach to drive traffic or sales, this update could either boost or break your visibility online. As a social media marketing agency, we’ve been on top of this shift since the first whispers of change.